Understanding Portal Activation Rates

Last updated: July 29, 2025

What is the “Current Activation Rate” for Portals?

The "current activation rate" represents the percentage of eligible candidates who have logged into candidate.fyi. This number includes candidates in exposed stages, excluding those in ignored stages like 'application review,' which are not counted in the activation rate calculation.

How to Improve Your Activation Rate

If you’re looking for ways to improve your activation rate, consider these best practices:

  1. Enable Portal Invitation Emails:

    • Activating portal invitation emails guarantees that candidates automatically receive a welcome email when they reach a mapped stage.

    • This email includes a magic link, allowing candidates to easily log in to candidate.fyi.

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  1. Properly Map Stages:

    • Confirm that the stages in your workflow are appropriately mapped to trigger the portal welcome email at the right time.

    • This helps ensure candidates are invited to the portal when it’s most relevant to their application journey.

Troubleshooting Low Activation Rates

If you’re aiming to boost your activation rate:

  • Review your email settings to confirm portal invitations are enabled.

  • Double-check stage mapping for accuracy and relevance.

  • Monitor engagement metrics over time to assess the impact of these changes.

For additional support, contact our team to discuss strategies tailored to your needs.